Trevor-Roberts is a boutique consultancy helping organisations and their employees deal with changes in employment and leadership development.
Founded over 20 years ago and now being run by the second generation of the family business, Dr Edwin Trevor-Roberts, they appointed Brother & Co to refresh their brand, develop a clear brand strategy and provide the communication tools they required to drive growth.
The category is very dry and corporate. There are a lot of brands that look like they were designed by a committee and not much vision evident.
As a boutique consultancy with a very well-regarded team and strong track record of success, Trevor-Roberts were uniquely placed to carve out their own niche in the category.
Dr Trevor-Roberts has a very clear philosophy on the importance and role of work, something which is very appealing to like-minded organisations.
There was a complexity to this challenge that we needed to unpack, with multiple service streams (Restructures/Leadership and Organisational Team Development/Career Development) along with a dual target of Organisations (primarily the HR and Procurement Teams) along with the End Users of our services.
We also had the societal impacts of the working world post-Covid with changes to the way people worked and the challenges that had presented to company cultures.
We began by conducting one-on-one interviews with a broad mix of existing clients, potential clients and clients we had missed out on. We also spoke to workers at many ages and stages to hear what they were looking for.