Adding craft to powdered food

Frosty Boy Global was keen to launch a powdered cheese product targeting the Quick Service Restaurant (QSR) space. This innovative product needed a name, globally appropriate positioning, brand identity and delicious pack designs.

We saw the opportunity to establish a territory that allowed Frosty Boy Global to launch – not just one cheese product – but a line of sauce products under the umbrella – Saucecraft.

Additionally we believed our designs push the product’s quality and use of real Aussie ingredients – something not usually associated with powdered food. To that end, the designs were imbued with lettering, insignia’s that felt handcrafted and quality food photography and styling. More cottage industry and less mass production.


  • Design identity
  • Logo  
  • Packaging 
  • Style guide
  • Web skins