Maven Dental


Aligning the brand image with the patient experience.

With 116 practices nationally and a desire to continue expansion, Maven Dental Group wanted a brand repositioning and identity refresh that better reflected their class leading contemporary dental practices and patient first ethos.

The refreshed brand needed to appeal to multiple stakeholders and inspire their employee value proposition activities.

We discovered the answer in their commitment to patient welfare through holistic oral healthcare. Distinctive brand assets ensured cut through in a category dominated by cliches.


  • Brand positioning
  • Brand identity
  • Campaign concepts
  • Employer branding