Great Barrier Beer

Transformation

Refresh packaging to help an icon in need.

The Good Beer Co are a social brewing company on a mission. Their flagship beer wasn’t meeting the standard required for the demands of “on-shelf” cut through.

Brother was engaged to develop an impactful can design, impact that would help increase sales and help the reef.

Taking inspiration from the reef – literal and metaphoric, the team found the balance between stand out and desirability in the vivid colours of the reef.

Pro Bono work that was good for all.

Deliverables

  • Brand identity
  • Pack design 
  • Advertising – launch campaign
  • Content for socials
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In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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