Great Barrier Beer


Refresh packaging to help an icon in need.

The Good Beer Co are a social brewing company on a mission. Their flagship beer wasn’t meeting the standard required for the demands of “on-shelf” cut through.

Brother was engaged to develop an impactful can design, impact that would help increase sales and help the reef.

Taking inspiration from the reef – literal and metaphoric, the team found the balance between stand out and desirability in the vivid colours of the reef.

Pro Bono work that was good for all.


  • Brand identity
  • Pack design 
  • Advertising – launch campaign
  • Content for socials