Refresh major campaigns for a national retailer.
Price Attack is synonymous with great value hair care in Australia. Helping thousands of Australians with everything from a regular haircut to choice and leading price on essential items for beauty routines.
Experts at retailing, Price Attack needed their in-store and on-line campaigns to be integrated and impactful.
Their value lead “Big Bottle Sale” and seasonal Spring campaigns were our starting point for providing more contemporary expression of the brand whilst ensuring the concept would drive in-store visitation and increased share of wallet in store.