Slow Down Songs
A constant one – drivers slow down, young lives depend on it.
The Australian Road Safety Foundation is a vocal advocate for the community’s welfare. Their campaigns target drivers new and old.
Their challenge, and fear, was that if their safety campaigns weren’t innovated they would lose their impact.
With some unconventional thinking and a bunch of calls to Spotify and Australian singers, the “Slow Down Songs” idea was conceived.
Innovation in its simplest form – tech, humanity and novelty. So successful, the pilot was extended into other Australia geographies in the second year.
We’ll let you watch the case study to see exactly how it worked.
- Campaign concepting
- Campaign and tech development
- Artist negotiations
- Audio production