A clear purpose and a lot of scale
Terrequip enlisted the services of Brother to reevaluate the brand’s positioning and revitalize its identity. During our discussions with the owners, it became apparent that they had grand aspirations for the brand, surpassing what a simple evolution of the existing brand could achieve.
Our task was to develop a positioning that:
- Clearly communicated Terrequip’s expertise as the leading specialists in regenerative mining.
- Established an identity that set them apart from competitors in the industry.
- Infused a feeling of expansive scope, while preserving the valuable equity of the current brand.
- Brand positioning
- Brand identity