Sure Insurance

Transformation

Take a challenger from start-up to scale-up.

Bradley Heath knew a chance for disruption in home insurance was possible. An opportunity to bring fairness to homeowners burdened by excessive insurance premiums in regional Queensland.

A new brand and challenger go-to-market plan was required.

The Brother team started with Bradley’s year one business plan and holding to the advice of Mark Ritson, Byron Sharp, Binet & Field we developed: the brand, marketing plan, website and communication campaigns.

Three years later, Sure Insurance is Australia’s fastest growing insurance company and has created equivalent brand awareness at a fraction of the cost of its competitors.

Deliverables

  • Brand naming
  • Brand positioning
  • Brand identity
  • Marketing plan / go-to-market strategy
  • Advertising – brand and performance campaigns
  • Research and focus group moderation
  • Website build
  • Employer branding