Take a challenger from start-up to scale-up.
Bradley Heath knew a chance for disruption in home insurance was possible. An opportunity to bring fairness to homeowners burdened by excessive insurance premiums in regional Queensland.
A new brand and challenger go-to-market plan was required.
The Brother team started with Bradley’s year one business plan and holding to the advice of Mark Ritson, Byron Sharp, Binet & Field we developed: the brand, marketing plan, website and communication campaigns.
Three years later, Sure Insurance is Australia’s fastest growing insurance company and has created equivalent brand awareness at a fraction of the cost of its competitors.
- Brand naming
- Brand positioning
- Brand identity
- Marketing plan / go-to-market strategy
- Advertising – brand and performance campaigns
- Research and focus group moderation
- Website build
- Employer branding