Frosty Boy


A careful evolution of an icon.

In Australia Frosty Boy is a heritage brand of note. It immediately conjures images of childhood and summer, it evokes feelings of excitement and satisfaction.

Brother was tasked with refreshing the brand.

Most of the world’s great brands refresh their identity, slowly and purposefully, we took this approach to the Frosty Boy.

Today Frosty Boy continues to be a class leader in QSR with hundreds of vanilla flavour profiles tailored to international market preferences.


  • Logo design refresh
  • Updated brand messaging