RSL - Anzac Day


To create a sense of unity during covid isolation  

In 2020, due to a global pandemic the tradition of standing as one at dawn for ANZAC Day was not possible. 

RSL tasked Brother to find a way to help Aussies commemorate the day in a different but meaningful way.  

Our solution: A call to arms to light up the dawn – no matter the distance between us.

After all, what is the spirit of the ANZAC if not a reminder that mateship, resilience and a dash of humour can see us through our darkest and most isolated times. 

This message of hope was contrast with haunting imagery of a deserted Australia before resolving in a poignant crescendo showing families lighting up the dawn in their homes.


  • Campaign strategy and conceptĀ 
  • Script and narrativeĀ 
  • Production managementĀ 
  • Social asset roll out