RSL - Anzac Day

Transformation

To create a sense of unity during covid isolation  

In 2020, due to a global pandemic the tradition of standing as one at dawn for ANZAC Day was not possible. 

RSL tasked Brother to find a way to help Aussies commemorate the day in a different but meaningful way.  

Our solution: A call to arms to light up the dawn – no matter the distance between us.

After all, what is the spirit of the ANZAC if not a reminder that mateship, resilience and a dash of humour can see us through our darkest and most isolated times. 

This message of hope was contrast with haunting imagery of a deserted Australia before resolving in a poignant crescendo showing families lighting up the dawn in their homes.

Deliverables

  • Campaign strategy and concept 
  • Script and narrative 
  • Production management 
  • Social asset roll out
Back to Work
Next Project
In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Brother & Co. – Privacy Policy