RSL - Anzac Day
To create a sense of unity during covid isolation
In 2020, due to a global pandemic the tradition of standing as one at dawn for ANZAC Day was not possible.
RSL tasked Brother to find a way to help Aussies commemorate the day in a different but meaningful way.
Our solution: A call to arms to light the dawn – no matter the distance between us.
After all, what is the spirit of the ANZAC if not a reminder that mateship, resilience and a dash of humour can see us through our darkest and most isolated times.
This message of hope was contrast with haunting imagery of a deserted Australia before resolving in a poignant crescendo showing families lighting up the dawn in their homes.
- Campaign strategy and concept
- Script and narrative
- Production management
- Social asset roll out