Aussie World

Transformation

Make fun your thing!

In 2015, Brother was engaged to reposition the Sunshine Coast icon.

The challenge was simple: Help make Aussie World a favourite location for modern Aussie families.

For us, it all had to start by reminding everyone that Aussie World has all kinds of fun for the whole family. From fast fun to splashy fun to good clean fun, FUN’S their THING.

A nimble production ensured we were able to roll out a full campaign brimming with bold visuals, unashamedly bright colours and a theme song so catchy that everyone from day visitors to owners were humming along by summer.

Deliverables

  • Brand and campaign strategy
  • Creative concept
  • Full corporate identity and logo redesign
  • TVC / radio / outdoor / local press /
    digital display / assets for social media
  • Production and music management
An image of a poster promoting Aussie World. The poster features various rides and attractions with the tagline 'Fun's Our Thing'.
Aussie World ad in a newspaper, showing off the new brand position
Style guide for Aussie World, showing people how the new brand reposition should be used
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In the spirit of reconciliation the Brother team acknowledges the Traditional Custodians of the country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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