USQ Fearless


Beyond knowledge inspire belief

Finding a unique and ownable space for a university is a challenging task with many regional universities lacking the immediate appeal of their sandstone counterparts.

When engaged by USQ our strategy argued that in today’s world people need more than knowledge: they need belief. Belief that they can successfully complete their studies despite their background, level of education, stage of life and remote location. 

We positioned USQ as the uni that inspires first-in-family and mature-aged students to Unleash their fearless. 

Our campaign showed how USQ has helped past and present students to unleash their fearless, and shared glimpses of each individual’s growth and transformation.


  • Campaign concepts
  • Channel executions – radio, OOH, TV, press
  • Photography and film production facilitation 
  • Website design enhancements
  • Radio