Art of Blend
Brand refresh – get it on the counter.
Frosty Boy Global had ambitions to increase their penetration of their legacy syrup mixer in the highly competitive international coffee chain and roaster markets.
Our remit was to modernise and elevate the brand by developing a new brand positioning and visual identity that would provide clear differentiation and desire.
The benchmark – a design so compelling that coffee retailers would proudly stock it on their counter, not hide it under.
Innovative baristas can use Art of Blend in hundreds of ways. These creative expressions and possibilities were our inspiration for a simple lettermark set against the flavourful and striking refreshment.
Art, craft and simplicity in balance.
- Brand positioning
- Brand architecture
- Brand identity and tone of voice
- Messaging matrix
- Integrated design labels and packaging