TUH

Transformation

From written testimonials to engaging content.

Teacher’s Union Health have a loyal member base and ample testimonials of how the health fund looks after its members.

TUH engaged Brother to find a way to promote and elevate these. Our solution: Turn the members into the main characters of their own TUH health stories.

To do this we captured the audio of each member telling their story, and how TUH helped them, in their own words and style.

Next, we overlaid these audio testimonials over animated dramatisations, complete with a unique avatar for each member. The result: A series of light-hearted and engaging tales of how TUH looks after their members when they need it most.

These were seeded to existing members as well as to eligible audiences through Teacher’s Union Networks, ensuring the right audiences engaged with the content.

Deliverables

  • Creative concept
  • Script writing
  • Animation and character development
  • Production management