Owning Relaxed Luxury (and keeping it relevant)
Brother began working with Spicers Retreats in 2013. Our first task was to refresh the brand and create an aesthetic, voice and concept to elevate the brand. The brief was simple: Own Relaxed Luxury.
Earthy tones and textures, a combination of elegant and personalised fonts, high end photography and most essentially, ample negative space gave the identity a feel worthy of the physical spaces.
Brother created over 1000 unique artworks ranging from advertising campaigns, on site signage, web skins, EDM templates, restaurant and spa menus, merch and products.
Between 2013 and 2018, we also oversaw frequent minor refinement of essential brand elements to ensure the Spicers Retreat brand stayed at the forefront of contemporary design all while retaining its own distinct style and aesthetic.
- Brand Identity
- Style guide
- Web design skins