Our client, David Foresto is an optometrist with advanced expertise in contact lenses.
His knowledge allows him to treat severe conditions that traditionally fall under the remit of eye specialists or Ophthalmologists. Despite the fact that David is not a specialist, he receives referrals from organisations such as OPSM and Specsavers.
David’s business was operating as EyeQ Optometrist and as David Foresto Contact Lenses. The EyeQ brand was the main brand which is used day-to-day for general optometry, while David’s own personal brand promoted his specialist custom contact lens business.
His practice had begun to straddle a space where neither of his specialisations were represented accurately – inhibiting business growth.