Advanced Optometry:
Creating a distinctive brand vision

THE BACKGROUND

Our client, David Foresto is an optometrist with advanced expertise in contact lenses.
His knowledge allows him to treat severe conditions that traditionally fall under the remit of eye specialists or Ophthalmologists. Despite the fact that David is not a specialist, he receives referrals from organisations such as OPSM and Specsavers.
David’s business was operating as EyeQ Optometrist and as David Foresto Contact Lenses. The EyeQ brand was the main brand which is used day-to-day for general optometry, while David’s own personal brand promoted his specialist custom contact lens business.
His practice had begun to straddle a space where neither of his specialisations were represented accurately – inhibiting business growth.

Tonally, Advanced Optometry was perfect, however at the next stage of the creative process, we also found a way to maintain the equity of the Foresto name. The final brand name became Advanced Optometry: Vision by Foresto.

Visual Idea

This concept was helmed by a visual device inspired by the effect of light as it passes through an iris. Deliberate, and built on a perfect grid, the lines were suggestive of advanced technique and skill.

We created a range of conceptual assets to bring the idea to life.

THE NEXT

Advanced Optometry – Vision by Foresto has now launched, bringing to life our vision for the brand. We look forward to rolling out further assets soon.