Leithner & Co
Refresh the brand to match its compelling customer proposition.
Professional services brands can be difficult to promote – the lived experience is often the true differentiator.
Thankfully Leithner & Co’s track record and investment philosophy made for a compelling customer proposition. Leithner & Co are first and foremost value investors, Chris Leithner actually wrote the Australian book on it. Moreover they have a very selective client base that takes a long term view – those chasing “hot money” and short returns aren’t a fit.
Brother Co’s challenge was the classic task. Undertake a brand refresh that would lift the brand to match the sector leading brand proposition, and in doing so attract the right kind of discerning future client.
Sophisticated, considered and no nonsense the new brand was anchored by Leithner’s mission and vision – Wealth Creators. Value Investors.
- Brand positioning & strap line
- Brand identity
- Website design and build