Their challenge, and fear, was that if their safety campaigns weren’t innovated they would lose their impact.
Challenge accepted.
With some unconventional thinking and a bunch of calls to Spotify and Australian singers, the “Slow Down Songs” idea was conceived.
Innovation in its simplest form – tech, humanity and novelty. So successful, the pilot was extended into other Australia geographies in the second year.
We’ll let you watch the case study to see exactly how it worked.