Every year Australians all across the world, escape the comfort of soft, warm beds to stand together at dawn to remember those who paid the ultimate price for the freedom we enjoy today.
This year, due to a global pandemic that instantly ended the Australian way of life, we cannot stand shoulder to shoulder at the coming up of the sun.
But, perhaps this year the message to stand together for a moment to recognise who we are, because of who we lost and what we’ve sacrificed is more important than ever.
The spirit of the Anzac is the spirit of Australia. Mateship, resilience, a sense of humour in dark times. It’s us at our best when things are at their worst. And who better to remind us that these qualities have seen us, and will again see us through great adversity than our greatest heroes, the RSL.
That was the message we created for RSL NSW. The spot was written and produced over the Easter Long weekend and filmed by Cartel Films under strict social distancing regulations.