How we work
When you start by listening, you enjoy greater success in the end.
Our Strategy – first approach, means we take the time to listen and understand.
- your goals
- your audience’s desires
- your industry and competitors
This lays the foundation for solutions that truly deliver and meet your objectives – whether you’re creating a new brand, refreshing an old one, or planning a year’s worth of campaign assets.
What we do
Brands
From large-scale national rebrands with multiple stakeholder groups to entrepreneur-led startups we’ve helped create, refresh and relaunch dozens of brands – both business and consumer.
Our team is credentialed in all aspects of brand strategy, brand identity and brand experience.
Strategy
Brand Audit
Brand Architecture
Brand Archetype
Brand Equities
Brand Messaging
Brand Positioning
Brand Portfolio relationships
Brand Purpose & vision
Brand Personality
Brand Transition
Brand Values
Creative
Activation
Style Guide
Identity & System
Naming
Positioning Concepts
Story & Writing
Straplines / Taglines
Tone of Voice
Research & Testing
Competitor & Category Analysis
Consumer Insights
Customer Segmentation
Concept Testing
Positioning Testing
Campaigns
The Brother team has global experience in creating advertising campaigns, content series and large-scale communications platforms across traditional, social and digital platforms.
Our work is effective and awarded.
Strategy
Campaign
Brand
Retail
Destination
Marketing plans
Creative
Concept development
Ideation
Script development
Production
Motion
Animation
Explainer videos
Radio
Television production
Management
Content
The Brother team has won national and international awards for communication innovation.
We tell stories, craft motion and conceive ideas that bring technology and consumers together in unexpected ways.
Strategy
Insighting
Channel planning
Creative
Concept ideation
Production
Motion
Animation
Technology
Design
At Brother we believe design is best when considered – when craft is guided by a strong vision or strategy.
From single identities to full brand suites, physical packaging to digital assets, evolution to revolution, corporate to contemporary, Brother delivers world-class design solutions for today’s brands.
Concept
Design audit
Colour analysis
Type analysis
Mood-boarding
Design
Logo and identity
Packaging
Website
Environmental
Retail
Rollout
Poster
Billboard
Digital banners
Social media
Annual Reports
Brochureware
Press
Websites
We endeavour to translate brand experience into a meaningful and seamless user experience, creating digital solutions that feel intuitive but true to the brand.
We ensure we are clear on your goals to ensure your site engages, converts and performs in the spaces that are most important to you.
Brother generally builds in WordPress, but we are adept at collaborating with specialists where different solutions are required.
In fact, our ability to play well with others has seen us help to deliver large-scale digital transformations for national brands.
Analysis
Persona mapping
SEO
Website Audit
Design
User experience design
Front End Design
Information architecture
design
Production
Development and coding
Usability testing
What our clients say
“CQU has partnered with Brother & Co for five years – the team have consistently delivered high-value and -quality work. Most impressed with Brother’s creative and strategic leadership on our recent brand re-fresh and student recruitment campaign execution and always appreciate their collaborative working style with our in-house teams.”
KYLIE DEVINE
Director Global Brand and Marketing
“From start-up Brand five years ago to now securing the second-largest market share in the region, all on a fraction of the budget of the big end of town. The team’s innovative strategies, deep understanding of our vision, have made a profound impact on our brand’s growth and success. Brother & Co has truly been a trusted partner in helping us achieve our ambitious goals.”
MICHAEL BOUCHER
General Manager
“I have worked with Brother over a number of years, across multiple different companies (I always tend to find a reason to bring them onboard!). Their commitment to delivering high-quality, strategically driven work is matched by their creative excellence and attention to detail. The team’s ability to manage diverse stakeholders with professionalism and ease makes every collaboration seamless (and my job easier).”
NATALIE GARDINER
Director, Destination Marketing – South East Asia