Digital & Social

We see so many sites and apps that don’t seem to have a clear purpose.
That’s why we like ensuring key stakeholders are clear on their goals.
Here are some questions you can ask before you kick off any project:

• Does your website achieve your business goals/did they ask for a strategy?
• Has your web agency or website designers talked about search with you?
• Where does your audience sit in the sales funnel?
• Has anyone checked in on your website’s performance since launching?
• Who is measuring success and how?

• How does the website and it’s content integrate into your marketing strategy?
• Is the website on brand and 100% consistent?
• Do you understand how customers actually use your website?
• What research was done before your redesign?
• What’s the biggest hole in your website?

Each brand strategy is as unique as the brand itself, however there are a few key steps we follow in each of our branding campaigns to give your business the best chance of creating a lasting impact with your audience.

In order to create a meaningful identity, we will define your brand’s design guidelines, tone of voice and purpose. This ensures consistency and intention in all of your company communication. We will identify and highlight your brand’s unique selling points to differentiate you amongst your competitors and resonate with your target audience.

Finally, we will create a lasting impact for your brand that ties our foundational processes with ongoing adaptation so that as the market evolves, your brand and communications stay fresh and relevant.