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Digital & Social

At Brother we bring strong brand building experience to create more considered digital experiences.

Not happy with visual centric design thinking, we deeply consider your brand, the user and their motivations as well as the technical requirements to bring it to life.

We believe this helps us create digital solutions that work harder for your business.

WE ASK THE BIG QUESTIONS

We see so many sites and apps that don’t seem to have a clear purpose.
That’s why we like ensuring key stakeholders are clear on their goals.
Here are some questions you can ask before you kick off any project:

  • Does your website achieve your business goals/did they ask for a strategy?
  • Has your web agency or website designers talked about search with you?
  • Where does your audience sit in the sales funnel?
  • Has anyone checked in on your website’s performance since launching?
  • Who is measuring success and how?
  • How does the website and it’s content integrate into your marketing strategy?
  • Is the website on brand and 100% consistent?
  • Do you understand how customers actually use your website?
  • What research was done before your redesign?
  • What’s the biggest hole in your website?

Each brand strategy is as unique as the brand itself, however there are a few key steps we follow in each of our branding campaigns to give your business the best chance of creating a lasting impact with your audience.

In order to create a meaningful identity, we will define your brand’s design guidelines, tone of voice and purpose. This ensures consistency and intention in all of your company communication. We will identify and highlight your brand’s unique selling points to differentiate you amongst your competitors and resonate with your target audience.

Finally, we will create a lasting impact for your brand that ties our foundational processes with ongoing adaptation so that as the market evolves, your brand and communications stay fresh and relevant.

SERVICES INCLUDE

  • Digital strategy
  • UX design and prototyping
  • UI design
  • Personas and journey mapping
  • Website and app development
  • Content and creative execution
  • Content and social strategy
  • Digital audits
  • Analytics and insights
  • Optimisation

BROTHER PARTNERS WITH SOME OF AUSTRALIA’S BEST DEVELOPMENT TEAMS TO BUILD YOUR SITE

OUR DIGITAL STRATEGY PROCESS

We like to invest time in scoping, planning and understanding.
This often starts with a session with key stakeholders to understand and clarify your goals.
We like to create in an agile and collaborative way.
We’re not precious. We like to create and iterate, sketch and discuss long before we commence the final design stage.

OUR DIGITAL STRATEGY PROCESS

We are always guided by the user.
We like to consult your most important stakeholder – the user. We help our clients suspend their own biases and preconceptions and focus on creating for their audiences. Depending on your appetite, timeframe and budget, we’ll select the most appropriate means of testing.

OUR DIGITAL STRATEGY PROCESS

We will not build anything without a basic SEO strategy.
It’s like building a house that no one can find. Many agencies offer search as an add on. We believe a basic search strategy is key to your site’s success.
We balance craft with compliance.
We work with clients to find their preferred balance between creating distinguished design and platform compliance.

We believe this approach helps us to focus on the right thing at the right time, make smart decisions
where it matters and ultimately create a digital experience that’s worth the investment.

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