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Branding & Brand Strategy

Branding is much more than just a logo.

At Brother, we’ve helped brands across Australia define their unique purpose, creating meaningful positioning and a visual identity that truly sets them apart from the pack.

A branding strategy should help define your brand’s voice, values, style and identity. We take the time to discover what makes your brand unique and infuse that into your strategy to create an unforgettable impression.

HELPING YOU CREATE A MEANINGFUL BRAND IDENTITY

We operate in a landscape of sameness in some industries where each business blurs into the next leaving no meaningful impression.
Creating a brand that stands out amongst the crowd defines your purpose, builds trust and stimulates growth. When your branding strategy is weak it makes it difficult to connect with your target audience and leaves no room for memorable experiences or lasting impact.

TAKE YOUR BRAND TO THE NEXT LEVEL

Let us help you tell your story. Elevate your brand by incorporating the defining characteristics and values of your organisation. Shape your brand’s messaging through consistency and engaging visual and contextual storytelling. Create a brand that leaves a lasting impression and stands the test of time.

At Brother, we are strategic and results driven, striving for excellence because we want our clients to succeed.

KEEP CONSISTENCY AT THE HEART OF YOUR BRANDING STRATEGY

Your brand strategy should lay a foundation for business growth and is crucial for businesses big or small. Effective branding and strategy acts as the guiding light and allows you to effectively communicate and measure the success of future communications.

SERVICES INCLUDE

  • Brand audit
  • Brand strategy
  • Brand creation & repositioning
  • Competitor review
  • Value proposition review
  • Stakeholder management
  • Transition strategy
  • Identity creation
  • Style guide
  • Tone of voice
  • Your brand in digital
  • Brand identity and strategy
  • Brand design guidelines and tone of voice development
  • Messaging matrix
  • Brand positioning and purpose
  • Customer segmentation targeting
  • Value proposition
  • Go-to-market strategy
  • Brand architecture development
  • Portfolio planning
  • Research and analysis

OUR BRAND STRATEGY PROCESS

  • SCOPE
    The appropriate process, timeframes, investment and outcomes.
  • UNDERSTAND
    Your business, stakeholders, brand, culture and ambitions.
  • DIVE
    To discover consumers, category, competitors trends and brand insights.
  • PLAN
    The campaign strategy that will inspire the business and creativity.
  • CREATE
    Campaign concepts that cut through and resonate.
  • TEST
    Determine which creative concept resonates most successfully.
  • EXECUTE
    Campaign assets from social media ads to billboards to microsites.

Each brand strategy is as unique as the brand itself, however there are a few key steps we follow in each of our branding campaigns to give your business the best chance of creating a lasting impact with your audience.

In order to create a meaningful identity, we will define your brand’s design guidelines, tone of voice and purpose. This ensures consistency and intention in all of your company communication. We will identify and highlight your brand’s unique selling points to differentiate you amongst your competitors and resonate with your target audience.

Finally, we will create a lasting impact for your brand that ties our foundational processes with ongoing adaptation so that as the market evolves, your brand and communications stay fresh and relevant.

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