Great Barrier Beer
Refresh packaging to help an icon in need.
The Good Beer Co are a social brewing company on a mission. Their flagship beer wasn’t meeting the standard required for the demands of “on-shelf” cut through.
Brother was engaged to develop an impactful can design, impact that would help increase sales and help the reef.
Taking inspiration from the reef – literal and metaphoric, the team found the balance between stand out and desirability in the vivid colours of the reef.
Pro Bono work that was good for all.
- Brand identity
- Pack design
- Advertising – launch campaign
- Content for socials