Sure Insurance makes the cut at Australian Marketing Institute Effectiveness Awards.

Queensland Insurance start-up Sure have been named a Finalist in the AMI Effectiveness Awards for 2021.

Shortlisted in the Customer Acquisition category, the news caps off a stunning rise from start-up to serious player, with the Brother & Co team helping to shape and guide the brand from inception.

Kurt Viertel, Managing Director and Co-Founder Brother & Co said “When Sure Founder Bradley Heath and I caught up over lunch 3 years ago and he shared his vision, I knew we could help him deliver. From those early days of planning, naming the Brand and developing the identity, through to today where the guys are now truly considered a threat by the big insurance companies is damn rewarding. And we’re only getting started.”

Off the back of the creative work launched in 2020 by the brand, Sure are now selling as many policies in a month as they did in Year 1. They’ve hired a raft of new Consultants for their Head Office and are soon to launch new work bringing a Fairer Deal to the Residential Strata Insurance market.

You can see the AMI shortlisted campaign here and watch a Shameless Plug for Brother & Co from Bradley Heath here.