https://www.brotherandco.com/wp-content/uploads/2019/08/broblack.svg
back to all work

Sure Insurance:
Taking the next step towards success.

THE BACKGROUND

A year after developing the successful Sure brand and positioning, we were tasked with taking the brand on the next step of it’s journey. A solid first year meant there was more of a marketing budget to invest, and our clients still had big ambitions.

THE CREATIVE

We started with a campaign built around a theme of ‘A Year Of Fair’. We chose to put a face to the brand, Founder and CEO Bradley Heath, who we felt would connect with regional Queenslanders and would resonate as someone looking to give people ‘a fair go.’

Airing in regional Queensland and across our social channels, this work reminded customers and prospective customers of our desire to bring a fairer approach to insurance in regional Queensland. It provided an update on how we had been tracking and provided the platform to our next phase.

We then wanted to bring to life the substantial savings we were making for customers in an unexpected way. Trawling through hours of real customer call centre recordings, we created radio spots that captured the unbelievable reactions of customers when they learnt of their premium savings. “Are you kiddddding me??!?” became a catch cry throughout the agency.

Finally, we went to visit our customers in regional Queensland and got them to tell us in their own words how Sure had brought a fairer approach to insurance. These clips aired on TV and across our social channels with a very favourable reaction to the dry wit and natural tone they delivered.

THE RESULTS

From the very day we launched the new campaigns, the phones started ringing off the hook.

Visitors to the website doubled in the space of a month, and Direct quotes jumped by a phenomenal 67% – with record policy conversion levels.

Yep, it’s good to have a Brother.

DELIVERABLES

  • Brand strategy
  • Creative development
  • Direction and Production of assets
  • Social post copy
  • Website update design

news and insights

Sign up to see what we’ve been working on with something to win in each EDM.